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We help BtoB companies generate more revenue from their sales and marketing investments by using great sales messaging to improve both the words (messaging) and tools they employ to persuade people to buy from them. The proprietary Silver Bullet Sales Messaging™ System enables order-of-magnitude improvements in messaging effectiveness and marketing deliverables, such as demand generation, collateral, and sales/channel training, while simultaneously increasing sales performance. It is a true silver bullet! 

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Kevin Dean owns and operates his main office located in San Jose, CA, and he boasts of clients throughout the United States. Combining over 30 years of solid business experience, this partnership merges proven leadership skills in Internet marketing, business management, engineering, communications, operations, product development, program management, and customer service. Our broad expertise allows WSI to provide small and medium sized companies with a specialized Internet Business Strategy, which will enhance profitability while reducing costs.

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Founded in 1996, the Alliance has become the premier organization for chief executives in Northern California. Our members run companies in virtually every industry and market sector ranging from emerging companies to multi-billion dollar global public enterprises.


The Alliance creates very private, high-level, confidential environments for members to have strategic business conversations that typically wouldn't, or simply couldn't, take place anywhere else. 

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The Corporation for Manufacturing Excellence (Manex) was founded in 1995 with the sole purpose of helping manufacturers and distributors gain a competitive edge. We provide high-value consulting and business advisory services that help manufacturers significantly increase growth, productivity, quality and profitability.


We use a holistic and proven approach — from strategy through implementation - that delivers immediate results and positions you for long-term success, while enabling you to serve your current customers effectively without undue distraction.


We are nationally recognized for our strategic, enterprise-level expertise and extensive front-line manufacturing and distribution experience.

Private Capital 


Private Capital Corporation specializes in Comprehensive Perpetuation Planning for the privately held company.  Determining whether a Strategic Sale or Management Stock Ownership Plan (MSOP) and Employee Stock Ownership Plan (ESOP) is the optimal path to follow is a difficult process.  Private Capital’s considerable experience and proven methodology provides the company with an unbiased, factual and analytical approach to assisting the company CEPO and Board in determining the appropriate solution for resolving this important issue. 

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Since 1957, Vistage has been bringing together successful CEOs, executives and business owners into private peer advisory groups guided by expert executive coaches, known as Vistage Chairs.

From the beginning, our Chairs have been at the heart of what makes the Vistage experience so powerful for so many members. Vistage Chairs are a distinguished group of business leaders who come to us from a wide range of industries. Some have owned businesses, many have been CEOs of domestic and international companies, and all are united by a desire to share their insight and expertise with other business leaders in their communities through executive business coaching. 

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Mike Johnson, principal of Michael Johnson Sales Solutions, helps companies generate predictable and profitable revenues and build enduring strategic partnerships with key customers.

Mike is on the Board of the Association for Corporate Growth. He hosts "Control Your Destiny," a motivational series designed to help professionals move out of their comfort zones and achieve new levels of success on TAZA Radio.

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Brown Church & Gee’s prowess intersects the range of practice areas traditionally reserved for large firms and the personalized, creative detail of small firms. Our attorneys are deeply experienced and have won cases with many millions of dollars at stake and licensed intellectual property for Fortune 100 companies. We work collaboratively with startups, multi-billion dollar businesses, and public entities across a multitude of industries.

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Public relations firm Graham & Associates, based in San Francisco, California, has a successful 10-year track record of working with established and emerging companies and organizations who seek results and excellence in national & international media relations, strategic communications & positioning, media training, community relations, social media programs and new product & company launches.    

Forrest W. 


Forrest W. Anderson bridges the gap between management and communications.  He has been helping organizations develop compelling, non-conflicting communications that are aligned with an organization’s mission and help it achieve business goals for more than 20 years.  After defining management objectives and identifying stakeholder wants and needs, Forrest develops messages that say what the organization wants to say in language that appeals to key audiences.  He analyzes and synthesizes these messages into a communications hierarchy that appeals but does not conflict.  Finally, he tests the messages to ensure they have the desired, persuasive effect.

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We help clients drive new sources of revenue to their top line and to reduce their bottom line costs. We deliver these results by following our simple four phase methodology:

Assess – Using our experience we quickly and effectively assess your situation.

Advise – Provide recommendations/roadmaps to get you where you need to be.

Act - Using highly skilled small teams we help you implement solutions with a rapid payback.

Assure – To protect your investment we conduct periodic reviews and recommend improvements.


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The mission of the proprietary ExiTrak® process is to help the private company owner to increase strategic value for a much more lucrative sale within 18 months to five years.  This 4-phase process relies on a team of professionals, including a business broker, strategic planner and market research staff.  In the short term, it can help define the profile of new top management hires, such as CEO, COO, CFO or Director of Marketing and Sales.

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